Cambodia was one of the craziest countries about mobile phone, everyone changing cloths daily and changing phone monthly and some weekly. Even iphone 4G haven’t launched yet but there about hundred people already asked phone store for pre-orders.
Iphone, ipod and iPod touch recently become everyone fashion on top of their clothes and jewelry. For adult having iphone is the coolest thing at their university, workplace and public. For kids who can’t afford iphone they would go for iPod touch, since iphone and iPod touch has similar features. however, the launch on Ipad should have been impact on Cambodian mobile market but it turn out to be nobody care about Ipad when the whole world was shaking at the time Ipad was launched, the announcement from Apple company ipad total sales up to 450,000 in four days. When I ask the owner of phone gadget shop at Soriya Shopping Center, “I only seen 2 guys who brought ipad to my shop for software installations since the day ipad was launched” He said.
According to phone price records, phone vendors in Phnom Penh intent to over -charge ipad price $250 over official price, could that be a factor? let look at consumers behavior, usually Cambodians like to change phone regardless to price as long as the phone make them look cool then they don’t care about features and benefits of the phone, some change phone because of their status, but what happened in the past consumers were seeking for smallest and slim phones, recently they turn to look for something bigger like Nokia E90, N75, iphone, HTC etc. HTC hand held and Netbook was selling well and it had bigger size than ipad. It should have been ipad that replace the old gadgets such as Netbook computers, HTC netbook and hand held devices such as game consoles PSP and Nintendo DS. If you seat down at phone gadget shop, you will see 70% of customers come for games, music and videos. 20% come for business applications, and 10% come for unlock devices such as Iphone and oversea mobile phones. I assume the reason Ipad doesn’t affect Cambodia mobile market because the image of the product does not reflect the level and status of the users.