Teen TV fans rise
TEENS were the fastest growing age-group among Cambodia’s television viewers in the last six months, according to market research company Indochina Research Ltd (IRL). Figures from IRL’s bi-annual survey show the Kingdom’s youth-dedicated network MYTV has 11 percent of the market, up from 7 percent in the survey released in January. The driver was an increase in 15- to 19-year old viewers, rising to 32 percent from 20 percent. CTN, meanwhile, saw its market share fall to 55 percent from 62 percent. “This decrease is mainly due to the increase of MYTV,” IRL said Monday.
Source: According phnompenhpost.com
MYTV is a music TV that created for teenager to communicate each other through text messaging (SMS). by broadcasting music TV company could make some benefit from advertising and viewer population from text messaging. on the other hand MYTV would aim to get revenue through text messaging, if we sum up 5 cent per text messaging how much do we have for 10,000 text per day and per months?
according to our observations we can tell what happen on the screen, teenagers tend to use MYTV as their chat log, where they can trade their phone numbers, dating, flirting, looking for new friends etc. and some of them stick with the TV whole day to wait for their TV friend go online and go on date again. this is a good opportunities to mobile service company to boost their revenues. however, its will create a side effect to society as the kids skip school and take their chance to meet their unknown girlfriends or boyfriends.
Opportunities for business, if you have any products or services that target teenagers MYTV is your best advertising channel, your message will reach your target audiences fast with large volume but you might need to check ethical procedures with MYTV, because its seem MYTV tend to have less ethical responsible to what happen to those teenagers.